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Purposeful Pathway is a haven for heart-centered entrepreneurs. Part of my mission is equipping heart-centered businesses with information that is practical, actionable and Scriptural.
The topic of this “biz tip” is social media. My overall advice with social media is: use it; use it well; use it effectively; use it wisely; use it with limits; use it from the heart; use it for God.
Let’s explore these seven points:
- Use it: social media provides a venue in which to reach millions of people worldwide…without ever leaving your home. Certainly face-to-face meetings are powerful and effective; but to avoid social media is to avoid vast numbers of people, some of whom will be hungry for your message and solutions.
- Use it well: Think about why you are using social media. Create a mission statement for your social media activity. Sign onto Twitter, Facebook, Google+, Pinterest, LinkedIn, etc., with a clearly defined statement of what you seek to achieve on all levels: spiritually, mentally, emotionally, relationally, financially and vocationally.
- Use it effectively: Leverage your time. You can easily spend your entire day on social media. Be clear about the target market you serve; then seek them out to serve them. Find their groups. Find where they “hang out” online. Determine the times of day that they are most active. Post content that will resonate with their hearts and that will provide value to them. Share your compelling story.
- Use it wisely: Wisdom comes from God. Be sure to seek God’s direction in all you do. I recommend praying for God’s wisdom and direction before signing onto any social media venue. “And to man He said, ‘Behold, the fear of the Lord, that is wisdom; And to depart from evil is understanding.'” (Job 28:28)
- Use it with limits: Limit your time. When you start to build a following, it is natural that you will spend more time on social media. As your following and your business grow, ensure that you limit your social media time without hindering your relationships. This involves finding a fine balance; striking this balance will take time, wisdom and work. Determine a realistic and beneficial time limit; set this time limit and stick to it.
- Use it from the heart: You are using social media to grow your business, but your business has blossomed from your heart. Make sure you approach social media from your heart, from a place of love. Sow your seeds from love. Love people. Do not see them as simply potential clients or partners. See them as the beautiful individuals they are. When they are not acting beautifully, pray for them; love them all the more. Allow social media to be a place where you can shine with God’s love and light. “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” (Colossians 3:17)
- Use it for God: The previous point leads seamlessly to this last and seventh point. Your heart-centered business exists to serve others and to glorify God. Use social media to glorify His Name and to bring other people closer to Him. Use social media as a way to bring the Gospel to a lost world. “Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you alway, even unto the end of the world. Amen.” (Matthew 28:19-20
There is much to share on each of these seven points, and this list itself is not exhaustive. I delve deeply into the topic of social media with my clients in my Heart-Centered Business Coaching programs; but, in consistently applying these seven steps, you will find success in social media by God’s grace.
Thank you very much for joining me here in this haven, and I pray God’s blessings abound to you on your Purposeful Pathway!